Portfolio
Forever Living Products
Since November 2022, I have worked as a Content Marketing Specialist for Forever Living Products at their UK and Ireland Head Office in Warwick. Forever Living is a global Network Marketing company and the world’s largest grower and distributor of aloe vera products.
As a Content Marketing Specialist, I have been responsible for launching new products (writing product descriptions, taglines for advertising, e-marketing copy – see examples here and here). This part of my role has included liaising with the Compliance Team to ensure copy is both compliant and within regulatory guidelines.
I have also proofed a range of collateral (print and online), as well as written blogs, created campaign brochures, and worked closely with our graphic designers to produce social posts, leaflets and flyers, guides, and signage.
Another key aspect of my role is communications – both internal and external. This has included staff announcements using Sharepoint, creating social content for customers and business owners (on various platforms), and working with our e-marketers on a range of e-mail campaigns. Furthermore, I have produced marketing collateral for TV screens and presentations – both at Live Events and for our customer-facing retail store (Warwick Product Centre).
An area I have developed as Content Marketing Specialist is the production of video content. This has included highlight reels, animations, social promos, and videos created for communications purposes. Below, you can find recent examples of videos I have produced.
Video Content
I am responsible for filming, designing, and editing the below video content. In each case, engagement has been significantly higher than average on social media (likes, shares, comments, and views).
Highlight Reels
Below are two highlight reels I have filmed and edited from recent live events.
Social Media
Below are two examples of social media videos I have produced.
Adventurize Media
From 2021 to 2022, I worked as an in-house copywriter at a marketing, media, and events company in the outdoor sector. Adventurize Media publish a bi-monthly magazine (Wired For Adventure), have a website with over 60,000 monthly views, active social channels on Facebook and Instagram, and send weekly newsletters.
As a result, I collaborated with some of the world’s biggest outdoor brands, including working on advertising features for Helly Hansen, Haglöfs, ECCO and Trekitt, magazine editorial for SunGod and Vango, and competitions for Montane and Jackery. Click on any of the brands to look at examples of the kind of content I produced.
I also worked in partnership with a range of tourist boards, including a four-part digital feature campaign with Switzerland (example here) and a three-part digital feature campaign with St. Helena Tourism (example here). All my digital copy is designed to be SEO friendly – to see a full online catalogue of my work at Adventurize Media, click here.
Below, find examples of email newsletters I created, as well as materials from a six-week digital awareness campaign with leading outdoor brand Garmin.
Weekly Email Newsletters
Hit the buttons below to see how I worked to improve the style and format of the weekly email newsletter to improve user engagement. The first is from November 2021, the second from January 2022, and the third from April 2022. Across this time, open rates increased by 182% and unique click-through rates by 1,267%.
Garmin Campaign
I was responsible for marketing a Garmin campaign to promote awareness of a new smartwatch. After collaborating to produce a 24-page Weekend Warrior Guide, I then used social channels (organic / paid) and our email database to secure over 8,000 downloads of the digital guide in just six weeks.
Freelance work
From 2020 to 2021, I worked as a freelance copywriter – mostly in the tech sector. This included long-form commissions for articles about second-hand phones, mobile gaming and wearable tech. I also wrote pieces discussing the environmental impact of choosing a refurbished phone, features about buying the latest electronic devices, and guides to getting the best out of SEO.
My freelance work included copy for over 500 web pages and totalled well over half a million words. It covered a wide range of topics, such as the latest phone accessories, buy back schemes for games consoles and mobile devices, and more specialised pieces – like this one about big button phones.
Below, you’ll also find mock-up examples of advertising copy, advertorials, direct mail, leaflets, newsletters, and press releases. These all showcase my ability to adapt to different businesses, products, and writing scenarios. Click on the links to open them as .pdf files.
Here are two examples of B2C advertising: one for a football streaming service and one imagining an upcoming General Election.
Check out this B2C advertorial I wrote for an imagined company that wants to make your Christmas even better. Great for promoting seasonal offers.
Have a look at these B2C campaigns: one is direct mail and the other is direct email. You’ll also find copy for the envelope design.
Whatever leaflet your business needs, I am here to write it. This one advertises an independent driving school in the wonderful city of Coventry.
Need interesting, engaging stories for your latest newsletter? Well I can write them. This example is for an imagined UK-based kitchen company.
Take a look at this example of a press release. So if you’ve got a big announcement to make or an event to promote, then I’m here to help.