Advertising Copy
Affordable, quality advertising copy for your business
Need a captivating tagline? Concise copy to quickly engage readers? Headlines that catch the eye? Well JW Copywriting Services is on hand to help with any elements of your advertising copy.
To write effective advertising copy, I need lots of information from you. Especially the target audience, where you want the advertising to appear and what you want the advertising to achieve. If you aren’t sure about this, I can help!
All my work conforms with guidelines set out by the Advertising Standards Authority (ASA). And I’m happy to work with anyone responsible for your advertising design to make sure copy corresponds with visuals or an overall theme.
Adverts
In today’s busy world, you might only get a few seconds to make an impact with potential customers. So the words in your advert need to make an impression quickly.
And if you need crisp, persuasive B2B or B2C copy for your print or online advertising, I’m here to provide it.
Armed with the information in your brief, I can work on any number of elements of advertising copy. These might include:
- Headings / Headlines
- Taglines / Slogans
- Short, punchy descriptions
- Selling the benefits of your product / service
- Testimonials
- Calls to action
Advertorials
Advertorials are a fantastic example of ‘native advertising’. And like the name suggests, they blend together features of an ‘advert’ with those of an ‘editorial’. Advertorials come in all shapes and sizes. They could be lists or guides. They could be one page or six. They could appear in print or online.
But make no mistake, advertorials are still written with a sole purpose: to get a specific action from the reader. Whether it’s getting your business noticed, downloading a particular .pdf document, subscribing to a newsletter, driving traffic to certain web pages, or increasing sales on the shopfloor.
You can see a great example of an advertorial here and I’ve even written a blog post about their benefits. And if you need advertorial copy for either print or online distribution, then use the contact form and let’s get started!
Direct Mail
We all get direct mail. And while it’s true to say that plenty ends up in the recycling bin, if done well, direct mail is very effective. According to the DMA, direct mail still has a higher response rate (5.1%) than social media (4%). Even taking the time to add a person’s name to the mail increases the chances of a response by about 135%!
Another important element of any direct mail campaign is the envelope. Yes, that thing we supposedly barely consider when opening our mail… Because if envelope copy engages someone enough to open it, you’ve just taken a big step towards that all-important sale!
Direct mail copy and envelope ideas can be discussed as part of your brief. So whatever you are looking for and whoever you are writing it for, JW Copywriting Services is here to provide the copy you need.
As always, I’m more than happy to work with your designers to ensure copy fits perfectly into any overall package.
Take a look at these examples of direct mail from my portfolio, one of which shows how letter and envelope can work in perfect harmony. After that, use my contact form and we can get to work on your next direct mail campaign today!
Leaflets
Yes. Some leaflets end up straight in the bin! But again, research from the DMA shows that leaflets still get glanced at by around 78% of your potential customers. 23% will go further and read them in full.
This means that leaflet advertising remains a cost-effective way of getting your business or new product well and truly noticed. And although customers may only look at them for a few seconds, I write leaflet copy that makes those few seconds count!
So if you need copy for your latest leaflet campaign, use my contact form and we can talk about how I can help!
Looking for another copywriting service?
B2B or B2C newsletter copy designed to keep your customers updated on the very latest products or services that your business has to offer.
Individual or multiple blog posts written to boost search engine optimisation (SEO) and drive more traffic to your website. Monthly subscription available.
Engaging text for new or existing websites, designed to improve search engine rankings (SEO) and help get your business noticed online.