Copywriting

Copywriting advice has been around for a long, long time… So here’s 15 examples of sage advice from as far back as the 16th century!

I’m sure many of you have considered doing an online copywriting course. But are they worthwhile? Well that’s the topic of this week’s blog!

It’s time for Part 2 of my look at the best advertising slogans of all time. From Marmite to Guinness, Apple to McDonald’s…

This week, it’s all about the best advertising slogans of all time! You know: Those things you never really read, but remember instantly…

In this week’s JW’s Thoughts of a Copywriter, I look at 6 superb examples of copywriting in trailers across television and film.

In this week’s JW’s Thoughts of a Copywriter, I’ve put together 22 inspirational copywriting quotes. From some of history’s best copywriters!

The festive season is well and truly upon us! And this week, I talk you through 9 iconic Christmas ads that will never be forgotten.

This week, I’m talking about all things advertorial. Especially why they are so great for your latest Christmas promotion!

Think academic writing and copywriting have nothing in common? Well this week, I talk about the ways my PhD made me a better copywriter.

Forget everything you were taught at school. In this week’s JW’s Thoughts of a Copywriter, I look at the rules that copywriters just love to break.